Luis Enrique Rojas Fernandez

Distribuidora Sajor, S.A. De C.V, Mexico

“Distribuidora Sajor was established in 1979. My grandfather José Enrique Rojas Ruiz was the founder along with my father Luis Enrique Rojas Arias. My father started working with my grandfather from the very beginning in 1979 and I joined the company full time in 2012. But even before this, I always helped with many activities in the warehouse and office during summer holidays and part-time during high school. It´s been more than 41 years since then. They started the company distributing mostly crepe paper, tissue paper, and different types of cardboards mainly in the west part of Mexico. Nowadays we distribute all over the country with our sales force of 10 sales agents and import from 7 different countries.

It´s been 5 years now since we started working with APP and its top brands like Paperline and Inspira. We met APP at a paper exhibition in Mexico City in 2015. It was a nice experience. We got along very well from the very beginning.
I remember, we started importing only 5×40 containers and now buy around that 30×40 monthly.
Certainly, we face huge challenges in the near future especially with the current global economy drop due to Covid-19 but we are very positive we will move forward rapidly with our joint effort, the spirit of responsibility, and determination.